Top Online Betting Sites in the UK

  1. batery icon


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  2. Parimatch icon


    Bonus 450% Up to ₹50,000

  3. small version of the megapari logo.


    Bonus up to ₹39,000

  4. Mostbet icon


    Bonus 100% up to ₹25,000

  5. Melbet icon


    Bonus 100% Up to ₹20,000

  6. 22bet icon


    Deposit Bonus 100% Up To ₹10,000

  7. 888sport


    ₹2,000 for Sign Up

  8. stake icon


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  9. 10Cric official logo min


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  10. casumo small logo


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Main Info About Betting in the UK 

🌍 CountryUnited Kingdom
👌 LanguageEnglish
⚽ Popular SportsFootball, Rugby, Cricket, Tennis, Athletics
💲 Main CurrencyPound Sterling (GBP)
⚖️ Betting StatusLegal
🏢 Betting RegulatorUK Gambling Commission
🧾 Gambling Taxes0-50% depending on type of gambling and amount won
💳 Popular Payment MethodsCredit/debit cards, e-wallets, bank transfers, prepaid cards, mobile payments

Top 5 Best Betting Sites UK for 2023

Top 5 Best Betting Sites in the UK

Take advantage of some really great online bookmakers and their generous betting offers! With numerous bidders vying for your bets, you know that the quality of service will only get better. Look no further – we’ve rounded up all the best betting sites for you.


  1. Parimatch icon


    Bonus 450% Up to ₹50,000

Even if it’s not as widely recognized compared to other sites on the list, PariMatch has been nothing short of a hit. Its sportsbook looks and feels absolutely new—it’s easy to read, understand, and navigate. Parimatch is making waves in the online betting industry. 

Its generous welcome offer gives you up to £40 of free bets when you deposit just £5, a remarkable deal that can’t be matched by its bigger competitors who usually require at least double your deposit amount for similar rewards!

✔️ eSports betting❌ Lack of horse racing
✔️ Live betting section and live streaming
✔️ Decent range of features
✔️ Good looking site


  1. Betway icon


Since its start in 2006, Betway has rapidly become a leader among betting companies. They have an array of inclusive and interactive markets available for all sports, with horse racing being a fan favourite. As part of their introductory offers to new customers, they are giving away matched bets up to £10! 

In addition, there are many other special benefits that come with signing up. These include additional terms on each destination, promotions with guaranteed best odds, and free bets during some of the most popular sporting events, such as the Cheltenham Festival, all year round!

✔️ A user-friendly platform❌ Regular offers, but perhaps not as strong as competitors
✔️ Blogs from knowledgeable racing experts 
✔️ Online casino with cutting-edge features


  1. bet365 icon


Bet365 is one of the best known names in the industry and boasts an excellent reputation among punters. Founded in 2000, the British bookmaker has established itself online by offering some of the best sportsbooks in the world. Horse racing fans will love their competitive odds and dynamic offers, including advanced EW betting! With outstanding prices combined with phenomenal offers, Bet365 is definitely the place to go for great deals.

Bet365 allows users to watch live streams of a number of major sporting events such as football, tennis tournaments and horse racing in the UK and Ireland.

✔️ Highly competitive odds❌ Frequently altering their wagering market prices
✔️ Exclusive enhanced EW offers
✔️ Free bets for the Cheltenham festival 

William Hill

  1. william hill

    William Hill

William Hill is a renowned British bookmaker that has been taking bets for many years. Established in 1934, the company has taken its abundance of experience to provide an online service and still maintains several physical shops across the UK. 

Horse racing enthusiasts are especially well looked after at William Hill with top offers and price boosts to increase winning potential. Having such a well-known brand name behind it, the betting service provides wide coverage of many sports along with events offered by a few other bookies.

✔️ Close connections to the world of horse racing❌ Navigating the website can be challenging for new players
✔️ Wide range of betting options
✔️ Various sporting events from all over the world
✔️ Boosted odds for special occasions


  1. 888sport


    ₹2,000 for Sign Up

As one of the 888 group’s biggest assets, 888Sport was established in 2008 and has since become a primary offering from this organisation. The 888Sport website is packed with betting possibilities – the horse racing section being one of its best features. Both UK & Irish races as well as international races are all covered, but what makes 888Sport especially great is their unbeatable betting odds that guarantee you some of the very best on the market.

✔️ Betting odds of outstanding quality❌ Site navigation can seem a little bit complex
✔️ Extensive coverage of many sports
✔️ A variety of attractive promotions and offers

Best Betting Sites by Sport in the UK

Best Betting Sites by Sport in the UK

For many bettors, the selection of betting markets offered by a bookmaker can be persuasive when deciding which site to sign up with. Our list features only the best sportsbooks that provide customers with an array of options on their favourite games such as football, horse racing, golf, tennis and boxing. Whether you are new or experienced in online gambling–you will never run out of things to bet on!

Bettors are attracted to more niche leagues and sports, such as football markets from South America, Asia and Africa. Or betting on elections and reality shows such as Strictly Come Dancing or Love Island. This is what sets certain betting shops apart from their competitors – the ability to offer both conventional and unique options.

Top Betting Site for Football

Football is one of the most widely watched and wagered-on sports in the world. Among bookmakers, Betfair stands out as providing an unparalleled football betting platform. With global coverage, you can rest assured that no matter what time you log into your account there will be games with upcoming kickoffs available to wager on. Plus they continuously offer a wide array of enhanced specials and promotions for major games so that you can maximise your profits when placing bets!

If you’re searching for the best football betting experience, look no further than Betfair. This site offers an unbeatable selection of markets and options that will satisfy your every need.


The Official Parimatch Logo

9.9 / 10

Read review
  • It supports most Indian payments services
  • Deposit and withdrawal process are simple
  • Deposit page is too minimalistic

Welcom offer: Bonus 450% Up to ₹50,000

Horse Racing Betting Site

Horse racing and betting have been an inseparable combination for ages, but numerous online sportsbooks are now taking the service to a new dimension. Bet365 is undoubtedly one of these leaders, providing great promotions and bonuses along with its superior horse race platform. On this website bettors can routinely get their hands on amazing free wagers when they back winners at considerable stakes or money-back offers – there’s always something to be claimed here! 

Furthermore, odds available on this site are very economical which gives you a good deal right away as well as regularly improved opportunities for your bets with all those appealing rewards.


Bet365 dark version of the logo.

9 / 10

Read review
  • Many payment methods
  • Most of Indian payments service are supported
  • Process of deposing could be a bit easier

Best Site for Tennis Betting

When the sport of tennis comes around each year, with its captivating back-and-forth exchanges and thrilling dynamics, so too come betting sites that roll out alluring promotions for their customers. The best of these operators offer not only an array of pre-match markets but also competitive odds. Some even provide live streams to make real money bets during a match itself! Here’s our top 1 when it comes to tennis betting: William Hill!

William Hill

7.5 / 10

Read review
  • Cash Out option
  • Huge range of Payment Options
  • Low welcome bonus amount

Best Golf Betting Site

Punters who bet on golf have different expectations compared to other sports and often seek in-play betting options. Live streams for golf can be difficult to find with online betting, so when evaluating if a golfer site is worthwhile, pay special attention to the each-way place terms. Adept punters can benefit from the market of each way bets when extra places are paid out. Usually this applies more closely towards four majors where as many as twelve places could be rewarded at a fraction of the outright odds!

If you’re looking for massive payouts, be sure to check out bookies that offer generous enhanced odds on premier contenders. make the most of your golf betting experience with these top-rated sites: Coral, BoyleSports and Betway.


Betway dark version of the logo.

8.4 / 10

Read review
  • A huge number of transaction methods
  • Quickest deposit and withdraw
  • Signup process takes a little too long

How To Sign Up With a UK Online Bookmaker?

Whether you’re registering with a UK-based betting site or any other, the general process of signing up is usually quite similar. To help make things easier for you, here’s our guide on how to register at a betting site in just a few simple steps:


Step 1

To start the sign-up process and access your chosen betting site, check out this page and click ‘visit site’.


Step 2

Then select ‘join’, ‘register’ or ‘sign up’ to begin filling in personal information such as name, home address, email address and preferred currency.


Step 3

When prompted, enter any applicable promo codes to maximise your welcome bonus.


Step 4

Next you’ll need to finalise payment methods for funding your online account with a deposit – then provide proof of ID as legally required by law to prevent underage gambling activities.

Payment Options: Deposit and Withdrawal

Payment Options: Deposit and Withdrawal in betting sites.

When selecting the perfect bookmaker for your betting needs, it’s essential to evaluate their banking options. You should anticipate a broad range of payment methods with instant access to fund your account once you make an initial deposit. The best sites also provide fast withdrawals so that any winnings are returned quickly and efficiently. Typically these payment systems can be categorised into three distinct types:

  • Bank Card: Customers can easily link their debit card, such as Visa or Mastercard to fund their betting account. 
  • E-Wallet: If customers have a PayPal, Neteller or Skrill account, they can securely connect it to their betting profile for fast transfers of funds. 
  • Other: Alternatively, bank transfers and prepaid cards like Paysafecard are other convenient ways to top up your gambling balance. Plus Apple Pay is swiftly becoming the go-to method as it operates similarly to a bank card but with even more user protection measures in place!

How To Choose the Best UK Betting Site?

How to choose the best UK bookmakers in 2023.

Out of all the bookmakers available, a select few stand far above the competition. These companies strive to provide their customers with an extraordinary betting experience by providing top-notch services in multiple areas. If you are looking for a reliable bookmaker, be sure to keep your eyes peeled for these features!

Safety and Security

Betting can be a fun way to pass the time, but your experience could be much more enjoyable if you make sure that the betting site you’re using is safe and secure. Be sure to check for a valid licence from the UK Gambling Commission, as well as verify that the website itself is secure. Additionally, it’s important to choose a company that puts player safety at the top of its priorities.

Payment Options

To feel secure when betting online, you should make sure you are familiar with the payment methods offered by the site. Research the options and find one that works for you and is something you have used before for online transactions. This will reduce your risk of fraud or identity theft and help ensure a safe online gambling experience.

Welcome Offers

When looking to include online bookmakers on our recommended list of sites, we make it a priority to examine the welcome offer of each. The free bet bonus should be of a high value and the terms and conditions should not be too stringent. The wagering requirements should ideally be low and the same should apply for minimum odds when making qualifying bets.

Mobile Experience

Many people choose to gamble using their mobile devices, but it is essential that both you and your chosen operator are compatible. Firstly, make sure they have an app suitable for the type of device you are using. Next, discover how you can download it and lastly, follow any sign-up instructions if required so that you can add the app to your phone.

Competitive Odds

We anticipate that the top online betting sites should always offer bettors a good deal for their money. Bookmakers typically use margins to give them an advantage over the punter – but you can still find some value with savvy bets. When checking out British betting sites, we examine and examine prices from multiple sources. This process helps us to differentiate between the most cost-effective bookmakers and the other ones.

Betting Market Variety

Betting websites must offer a wide selection of betting markets in order to be considered by during the review process. Although a bookie can have impressive features and tools, if different types of bettors are not provided with what they need, then there is no point in utilising the website.

Low Risk

Certain betting sites offer new customers the opportunity to take advantage of a risk-free bet. This type of promotion allows you to create an account, make your initial deposit and then place a bet without having to worry about losing money. If your first bet is successful, you will be able to collect winnings as normal. If however, it doesn’t go your way, the promotion will provide you with a refund which can usually be claimed in the form of bonus cash.

How To Bet Online in the UK?

It is very easy to place a bet at UK online bookmakers. If you are wondering how to place a bet online at the best betting sites in the UK, you have come to the right place. Simply follow these steps:


Step 1

Check out our full list of betting sites UK, read our online bookies reviews and choose the site that fits your needs.


Step 2

Sign up for an account by providing basic personal details like your name, date of birth, address and phone number.


Step 3

Verify your bookie website account by uploading a scan of your passport or driving licence and a utility bill.


Step 4

Fund your account via your preferred method and claim your welcome bonus.


Step 5

Find a sport you want to bet on, click on a game, identify a betting market that appeals and click on it. Your selection will then be added to your bet slip, allowing you to make a sports bet online.


Step 6

Enter the amount you want to stake, check you are happy with the potential winnings, and click ‘Confirm’ to complete the bet placement process and submit it successfully!

Betting Sites That Accept British Pound Sterling

Like many other online platforms, using betting sites that pay out in British Pounds Sterling (GBP) is relatively straightforward. Popular and trusted bookmakers such as Pinnacle, LsBet, Betworld, Betway, William Hill, Bwin, Vernons, Bet at Home, Party, Ladbrokes and 888sport all offer GBP as a betting currency option. It is easy to use these platforms with confidence knowing you will be able to receive payments of your winnings quickly and safely in the preferred currency.

Bonuses and Promotions

UK bookmakers offer a wide range of bonuses and promotions.

Matched betting is another type of offer available to bettors. This requires a more thorough understanding of the betting markets, as it involves placing bets with different bookmakers and exchanges in order to guarantee a profit. For example, if you have a particular set of odds that represent value according to your research, you can place a back bet at one bookmaker and lay the same bet on an exchange like Betfair. If the selection wins, you will make money regardless due to the difference between the odds. 
Often there are season-long promotions such as football accumulator bonuses or weekly free bets that reward players for consistent betting over an extended period of time. In addition, some bookies may offer other unique incentives such as cashback or free spins for casino games. Whatever kind of promotion you’re looking for, there’s something out there for everyone when it comes to betting offers online!

Best New UK Betting Sites

Kwiff, BetVictor,, Bet365, StarSports, Betzone and Karamba are some of the best new UK betting sites

Kwiff, BetVictor,, Bet365, StarSports, Betzone and Karamba are some of the best new UK betting sites offering a wide variety of sports for players to choose from. With great bonuses and rewards programs available for regular players, each site is designed to cater to different types of gamblers from all backgrounds. Kwiff offers free bets and an innovative Kwick feature which allows players to experience enhanced odds within seconds of signing up. 

Other sites like BetVictor provide reliable sportsbook options plus casino games while offers a top-notch live casino with hundreds of enticing titles such as Roulette and Slots. Bettors looking for an even wider selection can opt for leading bookmaker Bet365 or StarSports which offer excellent odds across many sports.

Online sports betting is indeed legal in the United Kingdom and is one of the best ways to get in on the action

Online sports betting has been a legal activity in the United Kingdom for a number of decades. The 1960 Betting and Gaming Act legalised off-course bookmakers, allowing betting shops to open up across the country. 

As technology progressed and online sports betting became possible, the first online bookmakers appeared in the UK. These independent sites quickly gained competition from high street giants such as William Hill, Ladbrokes, Coral, Betfred and Paddy Power who had all established their own online platforms by that time. In 2000, Bet365 was launched which marked a major catalyst for growth in the industry and it has since become one of the world’s leading online bookmakers.

Online betting, such as playing casino-style games and sports betting, is legal in the United Kingdom. This is regulated by the UK Gambling Commission, which was established following the Gambling Act of 2005.


1️⃣ Is sports betting legal in the UK?

Yes. Online betting, such as playing various casino-style games (e.g. poker, blackjack, roulette etc.) and sports betting activities (like football, basketball, cricket etc.), is regulated by the UK Gambling Commission, which was established in compliance with the Gambling Act of 2005. As well as this online form of gambling, traditional ‘off-course’ betting has also been allowed by bookmakers since the Betting and Gaming Act of 1960. These offline wagers consist of a range of activities like horse racing, greyhound racing and football pools etc.

2️⃣ What is the best betting site in the UK?

The best betting sites vary based on the needs and preferences of individual punters. In the UK, there are many different online bookmaker platforms which offer a range of features to choose from, such as exchange betting sites, free-to-play games, enhanced odds & price boosts, live streaming of key sports events and more.

3️⃣ What is the best sport for betting in the UK?

Betting on sports is an incredibly popular pastime in the UK, with hundreds of thousands of people wagering their hard-earned money in the hopes of winning big. Among the many sports available for betting in the UK, football is by far the most popular and arguably the best.

4️⃣ What betting sites support the British pound?

There is a wide range of official betting sites that support the British Pound, including William Hill, BetVictor, Ladbrokes and 888Sport. All these sites allow you to deposit and withdraw funds in British Pounds (GBP).

5️⃣ What is the safest way to bet online in the UK?

The safest way to bet online in the UK is to choose a reputable betting site that is licensed by the UK Gambling Commission and adheres to responsible gambling policies. These sites will have their terms and conditions prominently displayed, and provide secure payment methods, such as PayPal, Skrill or Trustly. It is also important to check the different types of bonuses offered, particularly deposit bonuses or free bets.

6️⃣ What currency do UK betting sites accept?

UK betting sites accept a variety of currencies, including the British pound (GBP), euro (EUR) and US dollar (USD). Depending on the specific online sportsbook, other currencies such as Australian dollars (AUD), Canadian dollars (CAD) and Swiss francs (CHF) may also be accepted.

7️⃣ How long does it take to open a new betting account?

Registering a new online betting account typically only takes around five to ten minutes at most reputable betting websites. Afterwards, confirmation of your identity needs to be uploaded in order for you to place bets. The website will then validate your information and send you an email once everything is squared away.

Raja Danish is a sports journalist and chief author of Betraja Raja Danish



This guide to UK betting sites was created to make it easy for you to select your next online bookmaker. Our recommended choices are just that – recommendations. You should pick an option that works best with your personal preferences.

Think about the features and markets you need before settling on a gambling operator, and don’t forget that having multiple accounts is sometimes beneficial if you want to take advantage of bonuses and compare odds. When selecting any of the bookies recommended by us, you can be sure they are approved by the UKGC authority.